Chief Innovation Summit: From Technology Breakthrough to Customer-Centered Innovation

For many companies, there is often a huge difference between what’s in their business plans and the market’s expectations for growth. This growth gap comes from the fact that companies are still pouring money into what made their success in the past, namely developing technology breakthrough in their R&D labs, instead of working to understand what the customer wants and then using that understanding to drive innovation. In this talk we will look at the different ways to innovate, especially in large companies, and describe new customer-centric approaches which enable companies to innovate and maximize return on investment while coping with the ever accelerating time to market